Luis Yi – CRX Digital Marketing

Unlocking the Secrets of Technical SEO: A Comprehensive Guide to Boost Your Website’s Ranking

04/02/2025 Luis Yi

In the vast, ever-evolving landscape of digital marketing, technical SEO stands as one of the most critical yet often overlooked pillars that can make or break your website’s visibility. Imagine crafting a masterpiece only for it to be hidden in a dusty corner—this is what happens when your site lacks proper technical optimization. But fear not! In this comprehensive guide, we’ll delve deep into the secrets behind technical SEO and arm you with actionable strategies to elevate your online presence. Whether you’re a seasoned marketer or just starting, get ready to unlock the full potential of your website and watch as it climbs up those search engine rankings like never before.

Make Sure Your Site is Crawlable and Indexable

Before anything else, search engines need to be able to find and index your site’s content. If Googlebot (the Google crawler) can’t access your pages, it’s like your content doesn’t even exist. To make sure search engines can crawl and index your website properly, check that you aren’t accidentally blocking any important pages with a robots.txt file. This file tells search engines which pages they should or shouldn’t crawl, so be sure it’s not restricting vital content.

Another helpful tip is to create and submit a sitemap to Google Search Console. This will act as a guide for search engines, making it easier for them to find and index your pages.

Improve Your Site Speed for Better Rankings

Page load time is a huge ranking factor for Google, especially with their Core Web Vitals update, which focuses on user experience. If your website takes too long to load, it’s going to turn visitors away, and search engines will take note. Speed matters not only for rankings but also for user satisfaction. Slow sites can increase bounce rates and negatively affect conversions. To improve site speed, you can start by optimizing your images. Compressing large image files will make them load faster without sacrificing quality. You can also enable browser caching so that returning visitors don’t have to reload all of your site’s resources every time. Additionally, consider using a Content Delivery Network (CDN) to serve your site’s content from multiple locations worldwide, reducing load times for users no matter where they are.

Make Your Site Mobile-Friendly

Mobile-friendliness is no longer optional—it’s a necessity. Google employs mobile-first indexing, which ranks websites according to their mobile version because mobile devices account for the bulk of internet traffic. If your website isn’t optimized for mobile, you could be missing out on significant traffic and rankings. To make sure your site works well on all devices, use a responsive design, which adjusts your content to fit different screen sizes. It’s also worth running Google’s Mobile-Friendly Test to see if any issues need fixing.

Secure Your Website with HTTPS

In an age of increased online security concerns, Google gives a ranking boost to websites that use HTTPS over HTTP. HTTPS encrypts the data between the user’s browser and your website, ensuring that sensitive information like passwords or credit card details are secure. Plus, visitors are more likely to trust your website if they see the “secure” indicator in their browser. If you haven’t already, make sure to switch your site to HTTPS by installing an SSL certificate.

Fix Broken Links and Redirects

Broken links are bad for both user experience and SEO. If a visitor clicks on a link and lands on a 404-error page, they’ll likely leave your site quickly, which increases your bounce rate. This sends negative signals to search engines about your site’s quality. To prevent this, regularly check for broken links using tools like Google Search Console or Screaming Frog. Additionally, if you need to move or delete pages, make sure you set up proper 301 redirects to ensure users and search engines are redirected to the right pages.

Use Structured Data for Rich Snippets

Structured data helps search engines understand the context of your content by organizing it in a way that’s easy to interpret. By implementing schema markup, you can make your website eligible for rich snippets—those eye-catching results in the search engine that show extra information like star ratings, prices, and reviews. Adding structured data to your pages might seem technical, but it can significantly improve your visibility and click-through rates. You can use Google’s Structured Data Markup Helper to get started.

Optimize Your URLs and Internal Links

Optimizing your URLs and internal linking structure helps both users and search engines navigate your site more easily. URLs that are short, descriptive, and include relevant keywords are better understood by search engines and are easier for users to remember. Internal linking, on the other hand, helps search engines discover new pages and understand the relationships between different pieces of content. By linking to related pages within your website, you create a logical structure that improves both user experience and SEO.

Mastering technical SEO may seem like a lot of work, but once you get the hang of it, the results speak for themselves. By focusing on crawlability, speed, mobile-friendliness, security, and other technical factors, you’ll set your website up for long-term success and better rankings. With the right optimizations in place, you’ll give your site the best chance of rising through the ranks and attracting more organic traffic.

Content That Converts: Creating Engaging Material for Dental Audiences

05/12/202304/02/2025 Luis Yi

Are you a dental professional looking to captivate your audience and convert them into loyal patients? Crafting content that resonates with your audience is the secret sauce to not just attracting attention but fostering a lasting relationship. Dental marketing has evolved from traditional methods to a more personalized approach, and content creation plays a crucial role in this ever-changing landscape. In an age where digital presence reigns supreme, your content becomes the voice of your practice, speaking volumes about your expertise, care, and commitment.

Understanding Your Audience

Before diving into content creation, it’s crucial to understand your audience. Your dental content should cater to various segments of your audience, from anxious patients seeking reassurance to dental enthusiasts eager to stay updated on the latest advancements. Conducting market research, analyzing demographics, and creating buyer personas can help you understand your audience’s needs, preferences, and pain points. This knowledge will guide you in crafting content that resonates with your target audience while addressing their specific concerns.

Consider the diverse needs of your audience:

Educational Content: Share insights on oral health, procedures, and preventive care. Informative blogs, FAQs, or explainer videos can be gold mines for those seeking knowledge.
Visual Appeal: Utilize engaging visuals like before-and-after images, infographics, or animations to illustrate procedures or oral care routines effectively.
Human Touch: Personal stories, testimonials, or behind-the-scenes glimpses of your practice can create an emotional connection, building trust and rapport.

Tailoring Your Content

With a diverse audience in mind, it’s essential to tailor your content for each segment. For example, while educational content would appeal more to anxious patients, visually appealing posts could draw in curious dental enthusiasts. Consider incorporating these strategies:

Speak their language: Use words and phrases that resonate with each segment of your audience.
Address pain points: Understand what concerns your audience and offer solutions through your content.
Utilize different mediums: Mix up your content with blogs, videos, infographics, or podcasts to cater to different preferences.

Remember that quality trumps quantity when it comes to creating engaging content. Tailor your message for each segment while maintaining consistency in tone and branding.

The Power of Consistency and Analytics

Consistency is key. Regularly publishing quality content keeps your audience engaged and coming back for more. Moreover, analyze the performance of your content. Metrics like engagement rates, shares, and conversions can provide insights into what resonates with your audience, allowing you to refine your content strategy further. With the right balance of quality and consistency, your content can be a powerful tool in converting leads into loyal patients.

In Conclusion

In the ever-evolving landscape of digital marketing, creating content that converts for dental audiences requires a blend of empathy, expertise, and creativity. By understanding your audience’s needs, tailoring content to meet those needs, and consistently delivering valuable material, you’ll not only attract but also retain a loyal patient base. Remember, behind every click, like, or share, there’s an individual seeking guidance, assurance, or a reason to trust your practice with their smiles. So, craft content that not only educates but also empathizes, connecting on a personal level and converting visitors into patients.

Proven Christmas Marketing Tips for Small Businesses

19/11/202304/02/2024 Luis Yi

‘Tis the season to be jolly. As the holiday season approaches, it’s time for small businesses to gear up and make the most out of this festive opportunity. Christmas is a time for joy and celebration and a prime marketing moment that can boost your business. From creating a merry atmosphere to utilizing social media, we’ve covered you with proven Christmas marketing tips tailored to small businesses. So grab some hot cocoa, cozy up by the fire, and explore how to sleigh your way through this holly-jolly season.

Create a Festive Atmosphere

Step into a winter wonderland by creating a festive atmosphere that captivates your customers from entering your business. Start with eye-catching holiday decorations like twinkling lights, wreaths, and ornaments that adorn your storefront or office space. Some business owners get inspiration from jennings osborne house. A beautifully decorated Christmas tree can instantly bring joy and charm to any setting. Don’t stop at just the visuals. Engage multiple senses by playing cheerful holiday music in the background. The sound of familiar carols can create a warm and nostalgic ambiance for shoppers as they browse your products or services. Consider incorporating scents that evoke holiday cheer, such as fresh pine, cinnamon, or peppermint.

Offer Special Promotions

Consider offering limited-time discounts or flash sales. Everyone loves a good deal, and these time-limited offers create a sense of urgency for customers to take advantage of them. Whether it’s buy-one-get-one-free deals or percentage discounts on selected items, make sure your promotions are irresistible. Another effective strategy is bundling products together at discounted prices. This encourages customers to try different products and increases their perceived value. For example, if you own a beauty salon, offering package deals such as “Pamper Yourself for the Holidays” with discounted rates on multiple services can entice clients looking for self-care during this festive period.

Personalize Your Messaging

When it comes to Christmas marketing for small businesses, personalization is key. It’s not enough to simply send out generic messages and hope they resonate with your audience. Instead, take the time to personalize your messaging to make a genuine connection with your customers. One way to do this is by segmenting your email list and tailoring your messages accordingly. For example, if customers frequently purchase children’s toys, you can create a special holiday promotion. By acknowledging their specific interests and offering personalized recommendations, you will more likely capture their attention and drive sales.

Utilize Social Media

Social media platforms have become an integral part of our lives, and during the holiday season, they offer a fantastic opportunity for small businesses to connect with their target audience. With millions of active users on platforms like Facebook, Instagram, Twitter, and LinkedIn, there is no better time to harness the power of social media for your Christmas marketing efforts. Ensure you create engaging and visually appealing content that aligns with the festive spirit. Share behind-the-scenes photos or videos showing how your products are made or decorated for the holidays. You can also run contests or giveaways exclusively for your social media followers to generate excitement and increase brand visibility. Leverage user-generated content by encouraging customers to share their holiday experiences featuring your products or services. This not only promotes authenticity but also helps in building trust among potential customers.

Remember: consistency across all marketing channels is key. Ensure that every touchpoint reflects the same festive ambiance and message throughout all customer interactions. By implementing these proven Christmas marketing tips – creating a festive atmosphere through decorations and harmony, offering special promotions tailored for the holidays, you can expect customers to come in. We hope that you have found this blog post helpful.

Digital Marketing Trends to Watch: Easy Ways to Staying Afloat in This Evolving Online Landscape

28/10/202304/02/2024 Luis Yi

Once you take a plunge into digital marketing, where trends come and go faster than you can say “algorithm update,” staying ahead of the curve is crucial. This is if you want your brand to thrive in this ever-evolving online landscape, such as what the metservice forecast timaru has done so far. Luckily, we’re here to guide you through the latest trends that will help your business navigate these uncharted waters with ease. From harnessing the power of short-form videos to leveraging AI-powered personalization, we’ve got all the tips and tricks you need for success.

Harness the Power of Short-Form Videos as Your Main Format

With just a few seconds to capture your audience’s interest, this format is perfect for grabbing attention and conveying your message quickly and effectively. Short-form videos have become immensely popular on social media platforms like Instagram, TikTok, and Snapchat. Their bite-sized nature makes them highly shareable and easily digestible for viewers. Plus, they offer endless creative possibilities – from showcasing product demos to behind-the-scenes glimpses of your business. To harness the power of short-form videos as your main format, craft high-quality content with captivating visuals that align with their interests while staying true to your brand identity. Keep the content concise yet engaging to maintain viewer interest throughout.

Improve Your Omni-Channel Marketing

To improve your omni-channel marketing strategy, start by understanding your audience’s preferences and behaviors. This will enable you to tailor your messaging and content specifically for each channel. Whether it’s social media platforms, email campaigns, or website interactions – make sure they all work together harmoniously. Consistency is key when it comes to omni-channel marketing. Ensure that your branding elements, such as logos, colors, and tone of voice, remain consistent across all channels. This will help build trust with your audience and create a recognizable brand identity.

Leverage AI-Powered Personalization

AI-powered personalization allows you to gather data from various sources and use it to tailor content, offers, and recommendations specifically for each individual. This level of customization not only enhances user experience but also increases engagement and conversions. One way AI-powered personalization can be implemented is through dynamic website content. By analyzing user behavior and preferences, AI algorithms can deliver personalized product recommendations or customized landing pages based on individual interests or past interactions with your site.

Regularly Create and Post Interactive Content

Interactive content takes various forms, such as quizzes, polls, surveys, calculators, and interactive videos. These dynamic elements not only grab users’ attention but also encourage them to participate in the experience actively. By involving your audience directly with your brand or product through interactive content, you can foster a deeper connection and drive higher levels of engagement.

One of the main benefits of creating and posting interactive content is its ability to generate valuable data about your target audience. Through user interactions and responses, you can gather insights into their preferences, behaviors, and interests. This information can then be used to personalize future marketing efforts for more effective targeting. Staying updated on these key trends will allow businesses to thrive in today’s fast-paced digital world.

Adapting to Google Ads Changes: Things to Anticipate for Dominating the Internet

08/10/202306/11/2023 Luis Yi

With constant updates and changes being rolled out by the search engine giant, it can be challenging to keep up. Hiring the best Google Ads consultant can help you ensure you stay updated and ahead of the competition. Still, you’ve got to anticipate all the changes in Google Ads so you know how to dominate the Internet and improve your ROI. Today, let’s talk about the best changes you need to anticipate in order to dominate the Internet. From keyword match type updates and new ad extensions to audience targeting enhancements and policy tweaks, we’ve got you covered.

Keyword Match Type Updates

Keyword match types have always played a crucial role in Google Ads campaigns, and now there are some exciting updates on the horizon. With these changes, advertisers will have even more control over how their ads are triggered. One of the upcoming updates is the introduction of a broad match modifier (BMM). This new keyword match type allows advertisers to specify certain words that must be present in search queries for their ads to show. For example, if you’re selling running shoes and want to target people looking for specific brands, you can use BMM to ensure that your ad only appears when someone includes those brand names in their search query.

Introduction of New Ad Extensions

Another significant update all marketers and advertisers should anticipate is the introduction of new ad extensions. These extensions provide additional information or functionality to your ads, making them more engaging and effective. The callout extension is one of the best new ad extensions that can help you pop up your USP along with the features and benefits of your products. This way, capturing customers is easy.

Updates in Google’s Ad Policies

Google is constantly evolving and updating its ad policies to ensure a safe and effective advertising environment for both advertisers and users. Staying up-to-date with these policy changes is crucial for any business looking to dominate the Internet through Google Ads. One of the key updates in Google’s ad policies is the crackdown on misleading or deceptive content. This means that businesses will need to carefully review their ads, making sure they provide accurate information and avoid overpromising or exaggerating their products or services. Additionally, privacy concerns have become a top priority in recent years. As a result, Google has implemented stricter rules around data collection practices within advertisements. Advertisers must now obtain proper consent from users before collecting personal information and adhere to data protection regulations such as GDPR.

Audience Targeting and Segmentation Enhancements

One major enhancement in audience targeting is the ability to create custom audiences based on specific actions or behaviors. This allows advertisers to reach users who have already shown interest in their products or services, increasing the chances of conversion. By segmenting your audience based on their past interactions with your brand, you can easily deliver more targeted and relevant ads. This also becomes much easier with the introduction of similar audience features. This feature enables advertisers to expand their reach by targeting users who share characteristics with their existing customer base.

The changes and updates introduced by Google are aimed at providing a better user experience while also giving advertisers more opportunities to reach their target audience. Adapting your strategies accordingly will help you maximize your ROI and stay competitive in today’s ever-evolving digital marketing landscape.

Essential Tips for Generating Organic Leads Through SEO

06/07/202323/08/2023 Luis Yi

In today’s digital landscape, generating organic leads through SEO (Search Engine Optimization) has become a fundamental strategy for businesses looking to expand their customer base. By optimizing your website to rank higher in search engine results, you can attract targeted traffic and potential customers for your Wirral business. This article will delve into essential tips that will help you effectively generate organic leads using SEO.

Thorough Keyword Research and Optimization

One of the primary components of a successful SEO strategy is thorough keyword research. Start by identifying relevant keywords and phrases your target audience uses when searching for products or services similar to your business offers. Tools like Google Keyword Planner and SEMrush can help you uncover valuable keyword data. Once you have compiled a list of keywords, it’s time to optimize your website’s content. Incorporate these keywords into your page titles, headings, meta descriptions, and content.

On-Page Optimization

On-page optimization focuses on improving the technical aspects of your website to enhance its visibility in search engine results. Consider the following factors:

– Design and User Experience: Ensure your website has a clean, intuitive design that provides a seamless user experience. Optimize for mobile devices, as many users browse the internet using smartphones and tablets.

– Metadata and Markup: Incorporate relevant meta tags, headers, and alt tags for images. This provides search engines with essential information about your website’s content, making it easier for them to understand and index your pages.

High-Quality Content Creation

Creating high-quality, informative, and engaging content is crucial for attracting organic traffic and generating leads. Develop content that addresses your target audience’s pain points, provides solutions, and offers valuable insights. This could be in the form of blog posts, videos, infographics, or podcasts – catering to different user preferences. When creating content, ensure that it is optimized for SEO. Incorporate relevant keywords naturally while maintaining readability and relevance.

Link Building and Off-Page SEO

Link building is a vital aspect of off-page SEO and significantly improves your website’s credibility and organic rankings. Focus on acquiring high-quality backlinks from reputable sources within your industry. This can be accomplished through guest blogging, content partnerships, and influencer collaborations. Engage with your target audience and industry influencers through social media platforms, forums, and online communities, building relationships and driving traffic to your website.

Generating organic leads through SEO is a long-term strategy that requires consistency and continuous optimization. You can significantly improve your organic traffic and attract potential customers by conducting thorough keyword research, creating high-quality content, optimizing your website’s technical aspects, and actively building quality backlinks.

Great Ways to Launch a Successful Loyalty Program for Your Brand

23/05/202211/01/2023 Luis Yi

If you’re looking for ways to improve customer loyalty and keep your customers coming back for more, a loyalty program might be the answer. A well-executed loyalty program can increase sales, brand awareness, and customer satisfaction. A professional marketer can help you optimize your program. This blog post will discuss some of the best ways to launch a successful loyalty program for your brand. We’ll also provide some tips on making your loyalty program stand out from the competition.

Define the Types of Rewards You’ll Offer Customers.

The first step to launching a successful loyalty program is to define the types of rewards you’ll offer customers. You can offer many different types of rewards, so it’s essential to choose the ones that will best fit your brand and your customers’ needs. Some common rewards include discounts, free shipping, exclusive access to sales or events, and early access to new products. Once you’ve decided on the kinds of rewards you’ll offer, it’s essential to communicate the details of your program to your customers.

Create Attractive and User-Friendly Membership Materials

As a part of your loyalty program launch, you’ll need to create attractive and user-friendly membership materials. It can be anything from a simple card that customers can use to track their points to a more sophisticated digital system that allows customers to check their balance and redeem rewards online. Whichever type of system you choose, it’s essential to ensure that it’s easy to use and understand. Otherwise, customers may become frustrated and give up on the program altogether.

Promote Your Loyalty Program Through Various Marketing Channels

Once you’ve created your loyalty program, it’s essential to promote it through various marketing channels. This will ensure that your customers know the program and how they can sign up. Common promotional channels include email, social media, in-store signage, and online ads. If you have a brick-and-mortar location, you can promote your loyalty program through in-store signage, customer service, billboards, and even Google Ads.

Make It Effortless

Last but not least, one of the most important things to remember when launching a loyalty program is to make it effortless. Customers should be able to sign up for the program and start earning rewards with little to no effort. Additionally, it’s essential to ensure that your loyalty program is integrated with your other marketing efforts so that customers can quickly redeem their rewards. A good loyalty program should make it easy for customers to fall in love with your brand and keep coming back for more.

If you follow these tips, you’ll be well on your way to launching a successful loyalty program that will improve customer loyalty and help grow your business. After all, launching a loyalty program is one of the best ways to show your customers that you appreciate their business and want them to stick around for the long haul.

The Benefits of Good Logo Design for Your Brand

25/02/202206/03/2023 Luis Yi

A well-designed logo is an essential part of any brand. It is the first thing that potential customers see, and it can make a big impression on them. A good logo will help your brand stand out from the competition, making customers more likely to trust you. However, hire the best logo design service. This blog post will discuss the benefits of good logo design for your business. We will also provide some tips for creating a logo that represents your brand well.

Represents the Image of Your Brand

A logo is the first opportunity to make a good impression on potential customers. It should be eye-catching and memorable so that people will remember your brand when they see it.

A well-designed logo will help create an image for your brand that is professional and trustworthy. It can go a long way in attracting new customers and keeping existing ones. In short, a logo is more than just a pretty picture; it should represent your brand’s core values.

Helps Customers Remember Your Brand

A good logo will help customers to remember your brand. It should be simple and easy to recall so that people can quickly identify your business when they see it. When potential customers see a well-designed logo, they will be more likely to trust your brand and remember it when they need your products or services. If more customers remember your brand, it can help you generate more customer engagement. It can lead to more sales and more success for your business.

Creates an Impression of Credibility and Professionalism

A well-designed logo can create an impression of credibility and professionalism for your brand. It will make customers more likely to trust you, and it can help your business stand out from the competition. When potential customers see a good logo, they will be more likely to do business with you. A professional image is essential for any successful brand, and a good logo can help create that image.

Makes Your Brand Stand out from the Competition

A good logo can also help your brand stand out from the competition. It should be unique and memorable so your customers can remember it when they see it. If your logo is too similar to other brands, customers may get confused about which company they are dealing with. A good logo can help you differentiate yourself from the competition and attract more customers.

In conclusion, good logo design is essential for creating a solid and memorable brand. If you are looking to develop a logo for your company, hire the best logo design service like the Brand Hero. With their help, you can create a logo that represents your image and generates more customer engagement.

Benefits of Mass Text Marketing for SEO

27/01/202208/02/2023 Luis Yi

When it comes to SEO, there are a lot of different techniques that you can use to improve your website’s ranking. One of the most effective methods is mass text marketing. Text marketing is a great way to improve your SEO. This blog post will discuss the five main benefits of using mass text marketing for SEO purposes.

Increased Website Traffic

One of the main benefits of using mass text marketing for SEO is that it can help to increase your website’s traffic. When you send text messages to your customers, you provide them with valuable content they can use in their everyday lives. In turn, this will help to improve your website’s ranking on search engines such as Google and Bing.

When people are looking for information, they will often turn to search engines to find the answers that they are looking for. If your website ranks high on these search engines, you will attract more traffic to your website. It can help to improve your business’s visibility online and increase sales.

Increased Engagement

Another benefit of using mass text marketing for SEO is that it can help to increase engagement with your customers. When you send text messages, you provide them with timely and relevant information that they can use in their everyday lives. In turn, this will help to keep them engaged with your brand.

Improved Brand Recognition

Mass text marketing also comes in handy to boost your brand’s recognition. After sending text messages to your clients, you feed them content they value and find resourceful when applying the information in their everyday lives. It will help to improve your brand’s visibility online and increase sales.

Greater Customer Loyalty

Another benefit of using mass text marketing for SEO is that it can help to increase customer loyalty. When you send text messages to your customers, you provide them with valuable content that they can use in their everyday lives. In turn, this will help to keep them loyal to your brand and encourage them to return in the future.

If you are looking for a way to improve your SEO, then mass text marketing is the solution you have searched for. Text marketing can help to increase website traffic, engagement, brand recognition, conversion rates, and customer loyalty. In short, it can help to improve every aspect of your business’ online presence. I hope this information proves resourceful and valuable in your ventures.

How to Improve Your Wayfinding Experience

12/10/201823/11/2021 Luis Yi

Knowing the best thing to do and finding your way is part and parcel of your life. Most people get confused when navigating or when going to unfamiliar places. Know what is expected of you when traveling will make you feel more confident. First-time visitors are advised to utilize wayfinding signage and other useful systems.

Locations like trade shows, airports, staff fairs, concert and sporting events, and large buildings make use of wayfinding signage. Most of the modern wayfinding systems are well designed to follow human behaviors. They share the following common characteristics:

Utilize hierarchy
They are visually appealing
Don’t show unnecessary information

You should make use of wayfinding signage that is understood and recognized by other people. Individuals who are designing these systems should take into account the way human interpret their living environment. Strategic wayfinding is the best way of helping your guests in navigating your facility intuitively. The following are the effective ways of improving wayfinding:

Favoring Clarity Over Creativity

Most guests crave clarity and simplicity. For heaven’s sake, you should create names of the environment that clearly describe what they mean. This can help new employees in knowing different places in your company and minimize time wastage. Ideally, you should make uses of simple design patterns, especially when creating intuitive spaces.

Branding the Environment

Mounting signs in the wall is not the only way of showing direction. Good labels are helpful in directing ones guest or new employees. Always make that the main entrance is unmistakable. Young children are drawn to the kid’s environment.

Curate the Best Size and Font

Some anxious visitors can quickly scan the sign’s text while walking into unfamiliar buildings even without asking for help. Choosing the right font is the best way of improving your wayfinding experience. You should avoid using the official brand font of your company for the wayfinding project. Clarity is the king when it comes to these projects. Some of the recommended fonts include Frutiger, Helvetica, and Clearview. These fonts are clear and legible. Apart from choosing the right font, it is essential to make sure that the text used has an appropriate size.

Avoid Overthinking Design

Most designs are tempted to overthink when designing directional signs. That is why you find some of the designer’s blocks stalling out the wayfinding projects. You are advised not to overthink but use thoughtful and straightforward designs.

How You Can Effectively Use YouTube to Market your Business

17/07/201808/10/2019 Luis Yi

Ever since YouTube was introduced in 2005, it has become a very important marketing tool. Most businesses in almost every industry are using YouTube to market themselves. The main reason why YouTube is very indispensable is that it has over 1.3 billion users worldwide. Over 80 percent of people between the ages of 18 to 50 usually watch YouTube. Your business can, therefore, benefit from marketing through YouTube, no matter what niche your business is in.

Most businesses prefer to market through YouTube because it is very effective. This is because you will be able to reach a very large number of audience worldwide. It is also very cost-effective compared to other online marketing techniques.

Since YouTube marketing advertises through videos, your audience will be kept engaged and will keep watching the advert so they can find out what will happen next. Most customers also prefer to watch adverts rather than read them. If you don’t want your business to miss out on the opportunities that can be tapped through online marketing, you need to start marketing your business through YouTube. Here are ways you can get started with marketing your business through YouTube.

Get Your Format Right

Truth is said, there is no right format that an effective video you want to use for marketing. However, there are certain styles that you will have to go with a specific niche. This will enable your marketing video to resonate well with your audience. The types of video formats that you can use for your marketing include; Talking head, screen share, interview, product review, tutorials and video blogs.

Creating Your Videos

Good news is that creating YouTube marketing videos is not that expensive. You don’t also have to be too professional. As a result, you can still make a great marketing video even by using your smartphone. However, you need to ensure that everything you are recording on your video can be clearly seen. Your lighting should, therefore, be good. The camera should also be steady, and so you will need to use a tripod stand.

Use Keywords

You will also need to use keywords in your video. The keywords should be related to what your YouTube marketing video will be about. The keywords are important since they will tell the search engines what your video will be about. For example, if you are selling baby walkers, then one of the keywords you can use is “Best baby walkers.”

Use Calls to Action

The main reason why you are marketing your business through YouTube is so that you can attract viewers. You should, therefore, leave a link on the video where clients can clink so they can be directed to your website. You can also ask your viewers to share your video through social media and to subscribe to your YouTube channel.

Promote Your Videos

You should not wait for viewers to stumble on your videos on YouTube. You should promote your videos so that people can know they are there. You can promote your videos on your blog or even on your social media pages. You can also post your videos on your website.

How to Implement Enterprise-Level Mentors in Your Company

18/06/201808/10/2019 Luis Yi

Having mentors in life is an important success principle that great leaders like to share when interviewed. Companies too need mentors to help them move successfully through their maturation cycle. Mentors might be other companies that succeeded in the given market and those that pioneer new methods and technologies.

They may also be a consultancy that dedicates its existence to review the challenges in the industry and find solutions that apply to the incumbents. Mentoring firms can work directly with other firms on a high level, or indirectly through specific employees.

Clarifying Mentor Ship Goals

The first step should be clarification of goals for the firm using the best and most simple form of communication. The goals should be apparent to all employees. They should also affect the firm collectively. You must look at your startup or the small and medium enterprise from an external perspective and confirm that its goals are in line with the expectations of the firm.

Finding common goals ensures that the firm can seek the right advice and get the most out of the consultancy relationship. Furthermore, the declaration of goals also provides a starting point where the monitoring and evaluation of the mentor ship program will concentrate on to determine whether there was a success in the project.

Consider Working with Reputable Experts

The reputation of the experts involved in the organization-wide mentor ship program is crucial since it affects trust, and the capabilities of the team to offer desired solutions. Employees must trust the process for it to succeed. They must be willing to apply changes to their lives and work environments while also shifting their mindset.

They must also know their shortcomings and point them out for the right assistance to manifest. On the other hand, doubting advisers can have uncalled repercussions that contribute to the loss of the opportunity to transform workplace culture and make it ready for tapping into industry opportunities.

Make Advise a Long-Term Thing

Company leaders should consider getting advisors on board for the long-term rather than consider consultants when the business is facing a hard time. Humans take time to learn new habits and ways of thinking. They are also a critical component for success in any firm.

They contribute to research and innovation. Therefore, the best approach is to create a framework within the organization that facilitates on-demand training while also putting cultural attributes that influence innovation.

Create Opportunities for Change

Organizations that do not change will eventually end. Your company must be flexible enough to take advantage of opportunities in the biosciences industry. However, it can only do so when employees have a chance to suggest new ways of doing things and they have feedback from the top management.

Also, collaborating with lifesci advisors on a granular level would also provide the impetus for changing according to market needs without compromising the company’s goals and long-term strategy of growth.

Home, Leeds Corn Exchange

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Old house History

Leeds Corn Exchange is one of Britain’s finest Victorian buildings and a Grade 1 listed structure. Designed by Cuthbert Brodrick and completed in 1864, Leeds Corn Exchange holds tremendous significance both as an architectural masterpiece and cultural icon. Following a comprehensive £1.5m restoration in 2008, Leeds Corn Exchange is once again a major destination for visitors to Leeds.

Food

Leeds Corn Exchange offers the opportunity to shop, dine and relax within the splendour of Leeds’ most treasured architectural gem. Piazza by Anthony, another enterprise by celebrated local entrepreneur Anthony Flinn, occupies the entire lower ground floor level and offers a unique food emporium incorporating a 125 seat brasserie, cafe, lounge bar and private dining rooms, as well as 5 retail food shops.

Shopping

People walking in the street

Welcome to Leeds Corn Exchange.

Leeds Corn Exchange is proud to champion the very best in creative, innovative and independent retail enterprises, and the building’s striking features provide the backdrop for a unique shopping experience. Now just one of three Corn Exchanges in the country which still operates in its traditional capacity as a centre for trade, Leeds Corn Exchange sits at the heart of the local community.

Leeds Corn Exchange
42 Call Lane
Leeds
LS1 4ES

T: 0113 234 0363

Opening Hours

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