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How to know the right SEO agency for your business

If you have been in the online marketing field for some time, you know that it is almost impossible to compete against a business that outsources its SEO functions. There are many SEO agencies offering SEO services to today. Since these organizations have their unique pros and cons, picking the right one for your business is often not easy. That said, this write-up shares some essential tips that will see you get the right SEO agency for your business.

Customizable plans

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The first thing to look for in an SEO company is the ability to customize its plans. The services offered by an SEO agency can only be right for you if they address the needs of your business. Customization can only be achieved by doing adequate research and understanding your target market. It is only after you do this when you can be able to get decent returns on investment.

Look at their credibility

The credibility of a company is often dictated by what previous customers are saying about them. As such, you need to go through their history and see whether or not their past customers are satisfied by their services. Check the feedback given on their website or online reviews to know whether the company enjoys a good reputation or not. Most of your question about the experience and professionalism should be answered at this stage.

Evaluate their value addition

SEO agencies offer diverse online marketing services. As such, it is up to you to ensure the proposed strategy adds value to your online marketing campaign. You also need to look at other options and see whether you can get more value for money. You should only pick or work with a company that offers the best value or returns on your investment.

Look for comprehensive reporting

SEO search As a client, you need to be interested in the results you get from enlisting the services of SEO Company in terms of statistics. A good SEO company should be able to show you how much it has done against what has been achieved in SEO. Ideally, a good agency should be able to provide daily, weekly, or monthly reports showing whether objectives have been met or not.

A company that offers the services highlighted above is certainly worth working with. Satisfying these criteria or working with reputable SEO Edinburgh experts is the only sure way of ensuring that the SEO campaign yields desired results.


What to look for in an SEO expert

When looking to optimize the website of your company, it is important that you get the right experts to do the job. The experts will play a pivotal role in determining the success of your website, and thus that of your business as well. There are many SEO experts in the current market, all who market themselves as the best in the industry. Choosing the individual or firm that provides SEO services will require you to make various considerations in relation to the quality they possess. Some of the main qualities to consider are given below.

Top qualities of an SEO expert


Anyone with some SEO knowledge can market himself as an expert and lure you into hiring him. One of the main differences between such individuals and the skilled experts who do a good job is the experience they have. There are various things in SEO, which one can learn only by experiencing what works and what doesn’t work. Different websites may require different tactics to attain success. An experienced expert can determine the tactics that should be used for any particular website. A newbie, on the other hand, may try the same tactics that he knows on every website.


A good SEO expert must have a good understanding of all the three levels of SEO. The first level is technical. It involves everything to do with the website structure, determining how easy it will be for search engines to index your content. The second level is the on-page optimization, which includes the elements like HTML tags and keywords that are aimed at increasing traffic to the site. Off-page optimization is the third level, which majorly involves linking. Make sure that the expert you hire is able to optimize your site from all three levels.

Marketing savvy

rdftrr6kytdrj5rgyuGetting more clients will obviously be among the main goals for embarking on search engine optimization for your company’s website. For that reason, you need an expert who has practical knowledge and ability to attract clients. For example, the SEO expert should have the ability to write quality content that can easily lead to a sale. Remember that past all the technical elements of SEO, it becomes a lot like the traditional marketing.

Goal oriented

A good SEO expert is one who can handle all kinds of SEO but is also able to specialize what your goal is. Achieving a good rank, for example, will not help you a lot, if you are not getting conversions. An expert who can instead focus on conversions and attain his goal will be a better choice.