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How to know the right SEO agency for your business

If you have been in the online marketing field for some time, you know that it is almost impossible to compete against a business that outsources its SEO functions. There are many SEO agencies offering SEO services to today. Since these organizations have their unique pros and cons, picking the right one for your business is often not easy. That said, this write-up shares some essential tips that will see you get the right SEO agency for your business.

Customizable plans

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The first thing to look for in an SEO company is the ability to customize its plans. The services offered by an SEO agency can only be right for you if they address the needs of your business. Customization can only be achieved by doing adequate research and understanding your target market. It is only after you do this when you can be able to get decent returns on investment.

Look at their credibility

The credibility of a company is often dictated by what previous customers are saying about them. As such, you need to go through their history and see whether or not their past customers are satisfied by their services. Check the feedback given on their website or online reviews to know whether the company enjoys a good reputation or not. Most of your question about the experience and professionalism should be answered at this stage.

Evaluate their value addition

SEO agencies offer diverse online marketing services. As such, it is up to you to ensure the proposed strategy adds value to your online marketing campaign. You also need to look at other options and see whether you can get more value for money. You should only pick or work with a company that offers the best value or returns on your investment.

Look for comprehensive reporting

SEO search As a client, you need to be interested in the results you get from enlisting the services of SEO Company in terms of statistics. A good SEO company should be able to show you how much it has done against what has been achieved in SEO. Ideally, a good agency should be able to provide daily, weekly, or monthly reports showing whether objectives have been met or not.

A company that offers the services highlighted above is certainly worth working with. Satisfying these criteria or working with reputable SEO Edinburgh experts is the only sure way of ensuring that the SEO campaign yields desired results.


How You Can Effectively Use YouTube to Market your Business

Ever since YouTube was introduced in 2005, it has become a very important marketing tool. Most businesses in almost every industry are using YouTube to market themselves. The main reason why YouTube is very indispensable is that it has over 1.3 billion users worldwide. Over 80 percent of people between the ages of 18 to 50 usually watch YouTube. Your business can, therefore, benefit from marketing through YouTube, no matter what niche your business is in.

Most businesses prefer to market through YouTube because it is very effective. This is because you will be able to reach a very large number of audience worldwide. It is also very cost-effective compared to other online marketing techniques.

Since YouTube marketing advertises through videos, your audience will be kept engaged and will keep watching the advert so they can find out what will happen next. Most customers also prefer to watch adverts rather than read them. If you don’t want your business to miss out on the opportunities that can be tapped through online marketing, you need to start marketing your business through YouTube. Here are ways you can get started with marketing your business through YouTube. Visit for more information.

Get Your Format Right

Truth is said, there is no right format that an effective video you want to use for marketing. However, there are certain styles that you will have to go with a specific niche. This will enable your marketing video to resonate well with your audience. The types of video formats that you can use for your marketing include; Talking head, screen share, interview, product review, tutorials and video blogs.

Creating Your Videos

youtubeGood news is that creating YouTube marketing videos is not that expensive. You don’t also have to be too professional. As a result, you can still make a great marketing video even by using your smartphone. However, you need to ensure that everything you are recording on your video can be clearly seen. Your lighting should, therefore, be good. The camera should also be steady, and so you will need to use a tripod stand.

Use Keywords

You will also need to use keywords in your video. The keywords should be related to what your YouTube marketing video will be about. The keywords are important since they will tell the search engines what your video will be about. For example, if you are selling baby walkers, then one of the keywords you can use is “Best baby walkers.”

Use Calls to Action

The main reason why you are marketing your business through YouTube is so that you can attract viewers. You should, therefore, leave a link on the video where clients can clink so they can be directed to your website. You can also ask your viewers to share your video through social media and to subscribe to your YouTube channel.

Promote Your Videos

You should not wait for viewers to stumble on your videos on YouTube. You should promote your videos so that people can know they are there. You can promote your videos on your blog or even on your social media pages. You can also post your videos on your website.

girl with test tube

How to Implement Enterprise-Level Mentors in Your Company

Having mentors in life is an important success principle that great leaders like to share when interviewed. Companies too need mentors to help them move successfully through their maturation cycle. Mentors might be other companies that succeeded in the given market and those that pioneer new methods and technologies.

They may also be a consultancy that dedicates its existence to review the challenges in the industry and find solutions that apply to the incumbents. Mentoring firms can work directly with other firms on a high level, or indirectly through specific employees. The following are reasons for considering the lifesci advisor at an enterprise level.

Clarifying Mentor Ship Goals


The first step should be clarification of goals for the firm using the best and most simple form of communication. The goals should be apparent to all employees. They should also affect the firm collectively. You must look at your startup or the small and medium enterprise from an external perspective and confirm that its goals are in line with the expectations of the firm.

Finding common goals ensures that the firm can seek the right advice and get the most out of the consultancy relationship. Furthermore, the declaration of goals also provides a starting point where the monitoring and evaluation of the mentor ship program will concentrate on to determine whether there was a success in the project.

Consider Working with Reputable Experts

The reputation of the experts involved in the organization-wide mentor ship program is crucial since it affects trust, and the capabilities of the team to offer desired solutions. Employees must trust the process for it to succeed. They must be willing to apply changes to their lives and work environments while also shifting their mindset.

They must also know their shortcomings and point them out for the right assistance to manifest. On the other hand, doubting advisers can have uncalled repercussions that contribute to the loss of the opportunity to transform workplace culture and make it ready for tapping into industry opportunities.

Make Advise a Long-Term Thing

Company leaders should consider getting advisors on board for the long-term rather than consider consultants when the business is facing a hard time. Humans take time to learn new habits and ways of thinking. They are also a critical component for success in any firm.

They contribute to research and innovation. Therefore, the best approach is to create a framework within the organization that facilitates on-demand training while also putting cultural attributes that influence innovation.

Create Opportunities for Change

test tube in a rack

Organizations that do not change will eventually end. Your company must be flexible enough to take advantage of opportunities in the biosciences industry. However, it can only do so when employees have a chance to suggest new ways of doing things and they have feedback from the top management.

Also, collaborating with lifesci advisors on a granular level would also provide the impetus for changing according to market needs without compromising the company’s goals and long-term strategy of growth.


What to expect from working with an SEO Company

Have you been considering hiring an SEO company? Are you wondering what they will be doing if you do engage them? With clients using the internet and technology to research, get information and find products and service, the need to have an online presence and visibility is becoming an ever-growing necessity for many business, companies and brands. That is why it is essential to hire professionals who are able to help with this. What services does one expect to get when they hire an SEO company such as seo . Below we will mention them.

Expectation of working with an SEO company

Different services


An SEO company will have a range of services to help a business get online visibility. This, in turn, helps the company be more authentic and credible. People will trust the product and service and purchase them. Furthermore, this will result in an increase of sales. Services to expect from an SEO company will include:
• SEO audit
This will help to analyze how a company is doing online and what changes need to be done to improve online visibility.
• Website designing or rebranding
This can be an entire redesigning of a companies website or a rebranding of the existing site. This is to make it more attractive, simple to use and easily navigatable.
• High-quality content building
Here the SEO company builds information for their clients that is relevant and what their potential customers are seeking to find. This helps a company to reach their target audience.
• Link building
A way for search engines to identify content is by the use of genuine, high-quality crawling links. Seo companies are able to create links from different quality relevant sources that will point back to your website, enabling search engines finding you faster.
• Customer targeting through Keyword
Keywords help your content to be easily found. A search begins with one typing certain keywords to get information. If one’s site does not contain the keywords or closely-related terms, it may not be found in search results.
• On going SEO service
This is continuous seo services that will increase ranking on different search engines and make the company visible.



One has the benefit of getting experienced professionals when they hire an SEO company. These firms have been in the industry and have the expertise, skill and knowledge to propel a business, company or brand to reach their target market and increase their sales. They are able to come up with the appropriate strategies to ensure their clients achieve the results and target they want.


Able to focus on what you do best

Hiring an SEO company will enable one to focus on their core business. Their staff and personnel will do what they do best to achieve their results, while the SEO company will handle seo strategies on their behalf.

With all these services and what to expect from an SEO company hiring is a wise move.


Reasons why online businesses need SEO

Online businesses need to apply the use of SEO. Just like any other business, you need to invest in advertising to gain success. People need to see the products and services that you are offering and the only way to do that is by adopting SEO. For proper SEO implementation in your online business, you need to look for the services of phoenix seo company. SEO experts have the skill and experience required to take your business to the next level. Here are some of the reasons why you should consider hiring an online business.

Why you should adopt SEO for your online business

Everyone is doing it

This might look like a lame excuse, but you should consider adopting SEO because everyone is doing it. sadasdsadaYour competitors are using SEO, and this means that there is no way you can compete with them if you ignore SEO. When setting your budget for the business, make sure that you dedicate some finances to SEO. You need the expertise of a SEO company so that you can keep up with the competition. The online space is very competitive, and there is no way you can survive without adopting SEO.

Affordable advertising

The use of SEO is one of the most cost-effective advertising that we have today. You don’t have to spend thousands of dollars advertising because SEO is quite affordable. The best thing about SEO is the fact that you can always advertise based on your budget. Apart from the advertisement being affordable, it has a global reach, and this makes it one of the most effective methods of advertising.

Increase brand awareness

The use of SEO is the best way to increase brand awareness. Branding your business is one of the steps of gaining success. People need to know more about your business, and the only way to do that is through SEO. Using branding, you will be able to show your clients what you represent as a brand and build a strong brand online. SEO experts have all it takes to help you in building a strong brand online.


Gain profitability

Every business needs to make profits for survival. Implementing SEO will help the business in gaining profitability. Advertising the business helps your website to be visible to many people, and this means that you get more sales from the people who see the products.



What to look for in an SEO expert

When looking to optimize the website of your company, it is important that you get the right experts to do the job. The experts will play a pivotal role in determining the success of your website, and thus that of your business as well. There are many SEO experts in the current market, all who market themselves as the best in the industry. Choosing the individual or firm that provides SEO services will require you to make various considerations in relation to the quality they possess. Some of the main qualities to consider are given below.

Top qualities of an SEO expert


Anyone with some SEO knowledge can market himself as an expert and lure you into hiring him. One of the main differences between such individuals and the skilled experts who do a good job is the experience they have. There are various things in SEO, which one can learn only by experiencing what works and what doesn’t work. Different websites may require different tactics to attain success. An experienced expert can determine the tactics that should be used for any particular website. A newbie, on the other hand, may try the same tactics that he knows on every website.


A good SEO expert must have a good understanding of all the three levels of SEO. The first level is technical. It involves everything to do with the website structure, determining how easy it will be for search engines to index your content. The second level is the on-page optimization, which includes the elements like HTML tags and keywords that are aimed at increasing traffic to the site. Off-page optimization is the third level, which majorly involves linking. Make sure that the expert you hire is able to optimize your site from all three levels.

Marketing savvy

rdftrr6kytdrj5rgyuGetting more clients will obviously be among the main goals for embarking on search engine optimization for your company’s website. For that reason, you need an expert who has practical knowledge and ability to attract clients. For example, the SEO expert should have the ability to write quality content that can easily lead to a sale. Remember that past all the technical elements of SEO, it becomes a lot like the traditional marketing.

Goal oriented

A good SEO expert is one who can handle all kinds of SEO but is also able to specialize what your goal is. Achieving a good rank, for example, will not help you a lot, if you are not getting conversions. An expert who can instead focus on conversions and attain his goal will be a better choice.



How to create a good blog

Blogging has become very popular in the current times. Almost everyone with access to the internet gets involved in blogging at some point. However, very few blogs become successful and get a good number of readers. This is perhaps due to the many mistakes that they make. Below are some tips that can help you create a good blog.

Tips for creating a good blog

Have quality content

A popular phrase that you will always hear from successful bloggers is, ‘content is king.’ The statement is actually quite true. For a successful blog, you have to put very high-quality content on a regular basis. Make sure that the content is unique and original. Plagiarism should be avoided at all costs. Simply get a topic that you can write about very comfortably and major on it. Simply try to be yourself and express whatever you feel on the blog, in the best possible way.

Build an email list

rykuygtyd6tgydfYou should start building your email list from the very first day that you start blogging. This should be the case even if you do not intend to sell anything through your blog. The list will work as a good channel to promote any new content that you publish, directly to your audience. It allows you to reach your audience effectively, even without good rankings on the search engines. Find creative ways of asking your readers to join your email list for you to get as many readers as possible. A call to action at the end of a post, for example, will work well if you use words that make the reader wish to click on it. If creating a movement or business is the goal of your blogging, then you should ensure that your email list gets top priority. Make sure that you deliver value to them.

Give gifts

In an attempt to attract more readers and make them loyal to our blog, you can try giving away gifts as incentives. The type of gifts can be anything that you can afford, including vouchers, coupons, and special content among many others. To make the most out of it, you can form some kind of competition where anyone is invited to participate.

Optimize for search engines

Search engines can deliver a good number of visitors to your blog, but only if you optimize well for it. You can get a professional to do it on your behalf if you do not know how to go about it.


Home, Leeds Corn Exchange


Leeds Corn Exchange is one of Britain’s finest Victorian buildings and a Grade 1 listed structure. Designed by Cuthbert Brodrick and completed in 1864, Leeds Corn Exchange holds tremendous significance both as an architectural masterpiece and cultural icon. Following a comprehensive £1.5m restoration in 2008, Leeds Corn Exchange is once again a major destination for visitors to Leeds.


Leeds Corn Exchange offers the opportunity to shop, dine and relax within the splendour of Leeds’ most treasured architectural gem. Piazza by Anthony, another enterprise by celebrated local entrepreneur Anthony Flinn, occupies the entire lower ground floor level and offers a unique food emporium incorporating a 125 seat brasserie, cafe, lounge bar and private dining rooms, as well as 5 retail food shops.



Welcome to Leeds Corn Exchange.

Leeds Corn Exchange is proud to champion the very best in creative, innovative and independent retail enterprises, and the building’s striking features provide the backdrop for a unique shopping experience. Now just one of three Corn Exchanges in the country which still operates in its traditional capacity as a centre for trade, Leeds Corn Exchange sits at the heart of the local community.

Leeds Corn Exchange
42 Call Lane

T: 0113 234 0363

Opening Hours

Mon-Sat 9am – 6pm
Sun 11am – 4pm
© Leeds Corn Exchange 2009

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