How You Can Effectively Use YouTube to Market your Business

Ever since YouTube was introduced in 2005, it has become a very important marketing tool. Most businesses in almost every industry are using YouTube to market themselves. The main reason why YouTube is very indispensable is that it has over 1.3 billion users worldwide. Over 80 percent of people between the ages of 18 to 50 usually watch YouTube. Your business can, therefore, benefit from marketing through YouTube, no matter what niche your business is in.

Most businesses prefer to market through YouTube because it is very effective. This is because you will be able to reach a very large number of audience worldwide. It is also very cost-effective compared to other online marketing techniques.

Since YouTube marketing advertises through videos, your audience will be kept engaged and will keep watching the advert so they can find out what will happen next. Most customers also prefer to watch adverts rather than read them. If you don’t want your business to miss out on the opportunities that can be tapped through online marketing, you need to start marketing your business through YouTube. Here are ways you can get started with marketing your business through YouTube. Visit for more information.

Get Your Format Right

Truth is said, there is no right format that an effective video you want to use for marketing. However, there are certain styles that you will have to go with a specific niche. This will enable your marketing video to resonate well with your audience. The types of video formats that you can use for your marketing include; Talking head, screen share, interview, product review, tutorials and video blogs.

Creating Your Videos

youtubeGood news is that creating YouTube marketing videos is not that expensive. You don’t also have to be too professional. As a result, you can still make a great marketing video even by using your smartphone. However, you need to ensure that everything you are recording on your video can be clearly seen. Your lighting should, therefore, be good. The camera should also be steady, and so you will need to use a tripod stand.

Use Keywords

You will also need to use keywords in your video. The keywords should be related to what your YouTube marketing video will be about. The keywords are important since they will tell the search engines what your video will be about. For example, if you are selling baby walkers, then one of the keywords you can use is “Best baby walkers.”

Use Calls to Action

The main reason why you are marketing your business through YouTube is so that you can attract viewers. You should, therefore, leave a link on the video where clients can clink so they can be directed to your website. You can also ask your viewers to share your video through social media and to subscribe to your YouTube channel.

Promote Your Videos

You should not wait for viewers to stumble on your videos on YouTube. You should promote your videos so that people can know they are there. You can promote your videos on your blog or even on your social media pages. You can also post your videos on your website.

girl with test tube

How to Implement Enterprise-Level Mentors in Your Company

Having mentors in life is an important success principle that great leaders like to share when interviewed. Companies too need mentors to help them move successfully through their maturation cycle. Mentors might be other companies that succeeded in the given market and those that pioneer new methods and technologies.

They may also be a consultancy that dedicates its existence to review the challenges in the industry and find solutions that apply to the incumbents. Mentoring firms can work directly with other firms on a high level, or indirectly through specific employees. The following are reasons for considering the lifesci advisor at an enterprise level.

Clarifying Mentor Ship Goals


The first step should be clarification of goals for the firm using the best and most simple form of communication. The goals should be apparent to all employees. They should also affect the firm collectively. You must look at your startup or the small and medium enterprise from an external perspective and confirm that its goals are in line with the expectations of the firm.

Finding common goals ensures that the firm can seek the right advice and get the most out of the consultancy relationship. Furthermore, the declaration of goals also provides a starting point where the monitoring and evaluation of the mentor ship program will concentrate on to determine whether there was a success in the project.

Consider Working with Reputable Experts

The reputation of the experts involved in the organization-wide mentor ship program is crucial since it affects trust, and the capabilities of the team to offer desired solutions. Employees must trust the process for it to succeed. They must be willing to apply changes to their lives and work environments while also shifting their mindset.

They must also know their shortcomings and point them out for the right assistance to manifest. On the other hand, doubting advisers can have uncalled repercussions that contribute to the loss of the opportunity to transform workplace culture and make it ready for tapping into industry opportunities.

Make Advise a Long-Term Thing

Company leaders should consider getting advisors on board for the long-term rather than consider consultants when the business is facing a hard time. Humans take time to learn new habits and ways of thinking. They are also a critical component for success in any firm.

They contribute to research and innovation. Therefore, the best approach is to create a framework within the organization that facilitates on-demand training while also putting cultural attributes that influence innovation.

Create Opportunities for Change

test tube in a rack

Organizations that do not change will eventually end. Your company must be flexible enough to take advantage of opportunities in the biosciences industry. However, it can only do so when employees have a chance to suggest new ways of doing things and they have feedback from the top management.

Also, collaborating with lifesci advisors on a granular level would also provide the impetus for changing according to market needs without compromising the company’s goals and long-term strategy of growth.

Home, Leeds Corn Exchange


Leeds Corn Exchange is one of Britain’s finest Victorian buildings and a Grade 1 listed structure. Designed by Cuthbert Brodrick and completed in 1864, Leeds Corn Exchange holds tremendous significance both as an architectural masterpiece and cultural icon. Following a comprehensive £1.5m restoration in 2008, Leeds Corn Exchange is once again a major destination for visitors to Leeds.


Leeds Corn Exchange offers the opportunity to shop, dine and relax within the splendour of Leeds’ most treasured architectural gem. Piazza by Anthony, another enterprise by celebrated local entrepreneur Anthony Flinn, occupies the entire lower ground floor level and offers a unique food emporium incorporating a 125 seat brasserie, cafe, lounge bar and private dining rooms, as well as 5 retail food shops.



Welcome to Leeds Corn Exchange.

Leeds Corn Exchange is proud to champion the very best in creative, innovative and independent retail enterprises, and the building’s striking features provide the backdrop for a unique shopping experience. Now just one of three Corn Exchanges in the country which still operates in its traditional capacity as a centre for trade, Leeds Corn Exchange sits at the heart of the local community.

Leeds Corn Exchange
42 Call Lane

T: 0113 234 0363

Opening Hours

Mon-Sat 9am – 6pm
Sun 11am – 4pm
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