Category: Advertising

Benefits of White Labeling

Barbara York

Currently, the world is a ground for entrepreneurial spirit. People have found new ways to make an extra coin by incorporating ingenious methods of all aspects of trades to solve an existing problem. White labeling is a corporate term that is used to mean that a company is getting permission to use another company’s product by taking it unbranded and branding it to their liking.

Increased Visibility

When a brand takes the step to white label a product they have gotten from another brand, they increase their brand’s visibility in an excellent way. Instead of selling products with the name of a mother brand, why not white label it and enjoy the benefits? Most marketing managers at a company will marvel at this idea.

Increase Customer Loyalty

Customers that are used to a certain brand will stick to the product without even knowing it wasn’t produced in-house. A business that scales up to great heights needs customer loyalty as part of their organizational goals. You can do this by white labeling your product without letting the customers know the true origin of the product. The company that supplies the product being produced is known to be highly experienced and thus professional.

Saves Time

Instead of opening a factory and employing workers to deal with the manufacturing side of things, it’s best to employ white labeling. This is to help you to save a lot on time. Without any help, you can spend endless hours thinking of ideas to better your products. Also, you do not have to go to the factory to apply skills such as innovation. It is best to outsource the goods and wait for the white label pieces to be able to sell at incredible rates.

Reduces Manufacturing Pressure

With all the pressure that work brings, the best choice to go to is white labeling. This is a sure and effective method when it comes to reducing manufacturing pressure. It also offers an in-house solution for a fairly small cost. This is because the knowledge of the manufacturing partner remains silent while the brand of the customer continues to grow. Who wouldn’t want this?

If you have a small firm looking to start production, you should highly consider white labeling as the number one solution for the reasons mentioned above.

How to Improve Your Wayfinding Experience

Luis Yi

Knowing the best thing to do and finding your way is part and parcel of your life. Most people get confused when navigating or when going to unfamiliar places. Know what is expected of you when traveling will make you feel more confident. First-time visitors are advised to utilize wayfinding signage and other useful systems.

Locations like trade shows, airports, staff fairs, concert and sporting events, and large buildings make use of wayfinding signage. Most of the modern wayfinding systems are well designed to follow human behaviors. They share the following common characteristics:

  • Utilize hierarchy
  • They are visually appealing
  • Don’t show unnecessary information

You should make use of wayfinding signage that is understood and recognized by other people. Individuals who are designing these systems should take into account the way human interpret their living environment. Strategic wayfinding is the best way of helping your guests in navigating your facility intuitively. The following are the effective ways of improving wayfinding:

Favoring Clarity Over Creativity

 

Most guests crave clarity and simplicity. For heaven’s sake, you should create names of the environment that clearly describe what they mean. This can help new employees in knowing different places in your company and minimize time wastage. Ideally, you should make uses of simple design patterns, especially when creating intuitive spaces.

Branding the Environment

Mounting signs in the wall is not the only way of showing direction. Good labels are helpful in directing ones guest or new employees. Always make that the main entrance is unmistakable. Young children are drawn to the kid’s environment.

Curate the Best Size and Font

 

Some anxious visitors can quickly scan the sign’s text while walking into unfamiliar buildings even without asking for help. Choosing the right font is the best way of improving your wayfinding experience. You should avoid using the official brand font of your company for the wayfinding project. Clarity is the king when it comes to these projects. Some of the recommended fonts include Frutiger, Helvetica, and Clearview. These fonts are clear and legible. Apart from choosing the right font, it is essential to make sure that the text used has an appropriate size.

Avoid Overthinking Design

Most designs are tempted to overthink when designing directional signs. That is why you find some of the designer’s blocks stalling out the wayfinding projects. You are advised not to overthink but use thoughtful and straightforward designs.