Barbara York – CRX Digital Marketing

The Top Benefits of Acquiring Expired Domains for Your Website

29/06/2023 Barbara York

Acquiring expired domains has become a popular strategy for website owners and digital marketers looking to boost their online presence. Expired domains are those that were once registered but have not been renewed by their previous owners. This article will explore the top four benefits of acquiring expired domains for your website and how they can help you gain a competitive edge in the digital landscape.

Established Authority and Backlinks

One of the significant advantages of acquiring expired domains is the potential access to established authority and valuable backlinks. Domains with a history of quality content and strong backlink profiles hold more weight in search engine ranking algorithms. By acquiring an expired domain with a reputable history, you inherit its existing authority and backlinks, giving your website a head start regarding search engine visibility.

SEO Benefits

Acquiring an expired domain can provide several SEO benefits. As mentioned earlier, you inherit the domain’s existing authority and backlinks, which can significantly improve your website’s search engine rankings. Furthermore, if the expired domain is relevant to your niche or industry, it can help you target specific keywords more effectively. This can lead to increased organic traffic, higher click-through rates, and, ultimately, a better return on investment.

Instant Traffic and Brand Recognition

Expired domains often have existing traffic coming from search engines, social media, or direct referrals. When you acquire such a domain, you can redirect this traffic to your website, instantly boosting visitors and potential customers. Additionally, if the expired domain has a recognizable or brandable name, it can strengthen your brand recognition and credibility in the market.

Cost and Time Savings

Building a new website from scratch requires significant time and effort to establish authority, gain backlinks, and drive traffic. Acquiring an expired domain allows you to skip these initial stages and jump straight into reaping the benefits. While developing a valuable expired domain may require an upfront investment, it can save you time and money in the long run by bypassing the need for extensive SEO efforts or paid advertising to generate traffic and visibility.

Acquiring expired domains for your website offers numerous benefits that can help you gain a competitive edge in the digital landscape. From established authority and valuable backlinks to instant traffic and brand recognition, the advantages of acquiring expired domains are significant. Additionally, the SEO benefits and cost/time savings make it a worthwhile investment for website owners and digital marketers looking to maximize their online presence.

How to Start Affiliate Program and Be Successful

12/09/202115/10/2021 Barbara York

Anyone can create an affiliate program to sell anything online, be it digital products or services. The only requirement is that your products are sold online through your website or an affiliate tracking platform.

Affiliate marketing is a way to earn commissions by promoting the products of other companies or individuals. While affiliate marketing sounds simple – find a product you like, promote it and make money with each sale – there are a few things you need to keep in mind. It would be best if you also considered checking the review of profit singularity to make sure you are using an effective affiliate marketing business model.

Decide on a Platform

Visit an affiliate platform or marketplace to find affiliate programs easily. Find the best affiliate platforms in your niche. It’s easy to move forward because the influencers who could be your affiliates are already online. There are many free ways to find them, depending on the platform you use. Almost all social media platforms offer programs that allow you to find the most influential users in each category. Then it’s a matter of reaching out to them and offering incentives to motivate them. Find the platforms where your ideal partner is, and then link your ads to those accounts. Pay attention to how many partners sign up for your ad campaigns.

Build an Audience

Any blog or website can benefit from a large, engaged audience. Affiliate revenue is possible if people read, view, and engage with your content. The best way to establish your audience is first to determine who your target audience is. You can get your target audience by researching your competitors, observing their traffic, and doing first-hand research by talking to subscribers and customers. Once you have found this group, you can build and nurture your loyal audience online through targeted content and emails. Your audience is more likely to connect with your content and buy your products.

Choose Your Niche

This is essentially about targeting a specific group of people. This allows you to tailor your message, branding, and partner relationships to that group. At this stage, you need to identify the best customers for your product. It will be easier to target affiliates in your niche if you narrow your focus. Affiliate marketing can work whether you sell physical products or digital subscription services. Affiliate programs can be niche. However, your business must meet specific standards for an affiliate program to work.

Conclusion

Your affiliate marketing efforts are influenced by trust. People must have enough confidence in you to recommend you. The industry you are in, and the products you recommend will determine the level of trust you need to generate affiliate sales.

Top Tips for Success in Dropshipping

28/07/202111/01/2022 Barbara York

With online business becoming the next big thing thanks to innovations, changing lifestyles, and other factors, entrepreneurs have no choice but to develop the best e-commerce stores. The good news is that they can use Shopify as the platform on which to run their stores and enjoy the massive benefits that it offers.

Entrepreneurs may also consider operating Shopify dropshipping stores and only engage in seeking customers then sell them goods, but pass the orders to various vendors to supply those goods. This way, the dropshipping entrepreneur stocks nothing but only acts as an intermediary. However, If you decide to run this business, you need to identify the best dropshipping products to sell to succeed.

Here are some of the top tips for success in your Shopify dropshipping store:

Identify Your Dropshipping Niche

For the success of your dropshipping store, you need to research and define what you will be selling and who will be your target market. This is referred to as the dropshipping niche. You can use several approaches to choose your niche. According to some entrepreneurs, you should look at your passions and interests and think about selling. The reasoning behind this is to sell what you love, so your interest and expertise will enable you to beat others in the field.

Other businesspersons advise that as you choose your niche, you need to look for what is trendy and profitable, thus there is demand, and you are sure of making good money. However, a blend of the two approaches could be better, so you pick a niche you are passionate about and is profitable.

Choose the Best Suppliers

It is vital to choose reliable suppliers for your dropshipping business because they are core to the success of your venture. Remember, the customers assume you supply them the merchandise, so any poor service or substandard products will hurt your business. Therefore, choose and work with reputable vendors with a proven track record. And if any falls below your standards as you partner with them, it would be best to drop them and get others to protect your venture.

Invest in SEO and Marketing

Since dropshipping business takes place online, you cannot afford not to invest in marketing and SEO to direct high traffic to your store. If you do not,all the effort you have put in goes to waste. Besides, you face strong competition selling the same products as other players, so you need to up your game to stand out and make profits. You need a robust SEO and marketing strategy in place to make it.

Other things for dropshipping success are having several payment options, having a mobile-friendly site, and pricing your merchandise correctly.

Reasons Why You Should Consider Online Marketing

14/05/202114/05/2021 Barbara York

Do you want your business to succeed? You should ensure that you have a successful marketing campaign. There are many factors that a business owner needs to consider if they want their enterprise to perform well. It is crucial to note that consumers are changing, and this has affected marketing.

These days, marketing is greatly influenced by the internet. There are currently many digital marketing services one can utilize. If you have not tried online marketing before, your business may be missing a lot. Here are some of the benefits you will gain if you use online marketing.

It is Cheap

One of the main reasons you should consider utilizing online marketing is that it is relatively cheap compared to other forms of marketing. Some of the marketing strategies that enterprises use cost them a lot of cash, which can be bad for the business.

If you have a primary goal of making more money, you should find ways to effectively market your business products and services while using a reasonable amount of cash. You may be surprised by the limited amount of money you will use. Most digital marketing firms charge a relatively low price compared to other types of marketing services.

It is Effective

Apart from being relatively cheaper than other forms of marketing, online marketing is effective. As mentioned earlier in the text, marketing is crucial for a business to reach its goals. You need to find a way to have an effective marketing campaign. Many companies have had great campaigns by utilizing online marketing strategies.

There are currently many people who go online and visit the many websites and pages daily. The is no better way to reach many people in a short time than using the internet. The fact that you can personalize adverts makes it more effective. You can get detailed data on how your campaign is going through the various marketing software and tools. With other forms of marketing, it can be challenging to know if a particular marketing campaign is effective or not.

It Creates Loyal Customers

Every company has an aim of having loyal customers who religiously buy the products and services they sell. We all know that customers play a significant role in the success of a business. Without online marketing and the use of big data, it can be nearly impossible to find ways to satisfy each person.

Businesses can utilize big data technology to get valuable data from customers’ online activities. Through the information from the data collected, companies can find effective ways to make their customer feel valued, thus making them loyal.

To gain the benefits mentioned in the text above, you should consider having an online marketing campaign.

Reasons Why You Should Hire a Marketing Consultant

11/05/202123/11/2021 Barbara York

If you are not new to the businesses, you will know that marketing is necessary. For any enterprise to succeed in this time and age, it is crucial to market its products and services. Although it may seem like a non-complex activity, marketing can be challenging.

You must be ahead of your competitors, and a reliable marketing consultant will be crucial in helping you achieve this. Unfortunately, most business startups make the mistake of not hiring a marketing team. By reading these articles, you will find out why it is crucial to hire a marketing consultant.

The fact that marketing groups like the LMA are being formed shows an increased demand for marketing services; the organization offers both legal and marketing assistance to companies. Here are some of the reasons why you should highly consider hiring a marketing consultant.

They are Creative

Marketing has changed from what it used to be some years back. We are in an era where most things are done online. The fact that the consumer these days has a lot of options makes the situation more challenging. It is crucial to note that one needs to be creative to get the attention of potential customers.

When you have a marketing consultant in your business structure, you can be sure of getting creative and practical tips on ways to have a successful marketing campaign. As most marketing consultants have experience, you can get new marketing ideas that work.

They Will Save More Money

One of the most common problems that many enterprises face when having marketing campaigns is money. Many, if not all, businesses want to make a profit. The fact that marketing can cost a lot of money tends to create more problems. The saying you have to spend money to make money is not far from the truth.

A reliable marketing consultant will be crucial in ensuring that your business saves money when marketing. This can be done by using cost-effective marketing strategies like SEO marketing instead of running adverts through local TV channels.

They Will Improve Productivity

Some business owners may rightfully wonder how a marketing consultant will improve their business productivity. A marketing consultant will be crucial in improving how your business performs by ensuring you have enough time to focus on your business’s primary obligations, thus promoting productivity.

If you are having trouble marketing your enterprise, you should let the experts do the hard work for you. Hiring a business consultant will be crucial in ensuring your business succeeds.

Benefits of White Labeling

12/03/202023/11/2021 Barbara York

Currently, the world is a ground for entrepreneurial spirit. People have found new ways to make an extra coin by incorporating ingenious methods of all aspects of trades to solve an existing problem. White labeling is a corporate term that is used to mean that a company is getting permission to use another company’s product by taking it unbranded and branding it to their liking.

Increased Visibility

When a brand takes the step to white label a product they have gotten from another brand, they increase their brand’s visibility in an excellent way. Instead of selling products with the name of a mother brand, why not white label it and enjoy the benefits? Most marketing managers at a company will marvel at this idea.

Increase Customer Loyalty

Customers that are used to a certain brand will stick to the product without even knowing it wasn’t produced in-house. A business that scales up to great heights needs customer loyalty as part of their organizational goals. You can do this by white labeling your product without letting the customers know the true origin of the product. The company that supplies the product being produced is known to be highly experienced and thus professional.

Saves Time

Instead of opening a factory and employing workers to deal with the manufacturing side of things, it’s best to employ white labeling. This is to help you to save a lot on time. Without any help, you can spend endless hours thinking of ideas to better your products. Also, you do not have to go to the factory to apply skills such as innovation. It is best to outsource the goods and wait for the white label pieces to be able to sell at incredible rates.

Reduces Manufacturing Pressure

With all the pressure that work brings, the best choice to go to is white labeling. This is a sure and effective method when it comes to reducing manufacturing pressure. It also offers an in-house solution for a fairly small cost. This is because the knowledge of the manufacturing partner remains silent while the brand of the customer continues to grow. Who wouldn’t want this?

If you have a small firm looking to start production, you should highly consider white labeling as the number one solution for the reasons mentioned above.

How to Get More Followers on Social Media

22/10/201923/11/2021 Barbara York

Do you have something you need to share with the world? If yes, then you should know that social media has taken over, and people are looking for ways to get more followers. The simple math here is that the more the followers a person has, the more the influence and impact he or she is able to make. For companies and individuals looking for ways to increase the number of followers on their social media, below are some tips.

Pay for Ads

Paying for ads to promote your account or business visibility is key to growing your brand and increase your following. Paying to promote your account works the same way companies do to market their products on the social media platforms. Remember, these companies pay so that these platforms can prioritize their content and help them reach more people, including those that are not following them. Paying for ads has proven to be effective in growing social media following.

Be Consistent

Facts prove that an average individual spends around 7 hours a day on social media. And to get these people to follow you, you need to interact and engage with them. Understand that in the world of social media, the less interactive you are, the smaller the followers you will have. However, it must be noted that your following will not grow if your audience does not care or relate to what you post.

Jump on Trends

Social media trends are now popular. You can use hashtags to market yourself and what you do. By presenting your opinion on the different subjects, people who relate to your ideas will tend to feel interested in following you. However, you must be careful about how you present your opinions. Also, you can join groups that have the same interests as you. Then from there, you can get more followers.

Excellent Profile

Make sure you have a complete and excellent social media profile because this instills trust in your followers. Note that before people start following you, they are most likely check out your profile. These people want to see what you have to offer and what are you all about. If they can trust and find you to be reliable and legit, then they will definitely subscribe to your account.

Link Your Accounts

Linking all your social media accounts to a single accessible button can help you increase your Instagram following. Remember connecting them makes your content and posts more shareable and also increases your reach for a wider audience.

Reasons to Hire a SEO Expert

24/10/201823/11/2021 Barbara York

If you are running an online business, you need to hire a SEO expert. Running an online business is not as easy as it seems. You need to make sure that you put the right structures to grow and gain profitability. SEO experts have all it takes to advertise your business and gain profits.

The best thing about hiring a SEO expert is the fact that you get to work with a professional. SEO experts have understood the job, and they are skilled in what they do. Here are some reasons to hire a Vancouver SEO company:

Get a Professional Website

Hiring a SEO expert will allow you to get a professional website. Professional web design is essential for your business. When running an online business, your website is very important. Your clients will judge you based on the type of website that you have.

If you have a professional website, it is a sign of professionalism. The website should be user-friendly for customers to access it in the shortest time possible. You also need to get a website that can rank well in the search engine. SEO experts know everything about web design.

Search Engine Web Ranking

If you want to rank your website top in the search engine, you need a SEO expert. When your website ranks well in the search engine, it will be easy to get traffic and more customers.

Ranking a website high on the search engine is not as easy as it seems. You need to make sure that you put the right content and keywords on the website. A SEO expert will help you with making sure that your website ranks high in Google.

Local SEO

Local SEO is now a big thing for business owners. Before you even move to international SEO, you have to list your business with local SEO.

With local SEO, you get to list your business address and contacts. Customers who are looking for your business can easily find you.

Social Media Marketing

Social media marketing is essential in the modern day. You need to make sure that you are aware of the right way to do social media marketing.

If you know nothing about social media marketing, it is advisable to hire a social media marketing expert. Most of the SEO expert have social media marketing skills and while help you to do it in the right way.

How to know the right SEO agency for your business

21/08/201808/10/2019 Barbara York

If you have been in the online marketing field for some time, you know that it is almost impossible to compete against a business that outsources its SEO functions. There are many SEO agencies offering SEO services to today. Since these organizations have their unique pros and cons, picking the right one for your business is often not easy. That said, this write-up shares some essential tips that will see you get the right SEO agency for your business.

Customizable plans

The first thing to look for in an SEO company is the ability to customize its plans. The services offered by an SEO agency can only be right for you if they address the needs of your business. Customization can only be achieved by doing adequate research and understanding your target market. It is only after you do this when you can be able to get decent returns on investment.

Look at their credibility

The credibility of a company is often dictated by what previous customers are saying about them. As such, you need to go through their history and see whether or not their past customers are satisfied by their services. Check the feedback given on their website or online reviews to know whether the company enjoys a good reputation or not. Most of your question about the experience and professionalism should be answered at this stage.

Evaluate their value addition

SEO agencies offer diverse online marketing services. As such, it is up to you to ensure the proposed strategy adds value to your online marketing campaign. You also need to look at other options and see whether you can get more value for money. You should only pick or work with a company that offers the best value or returns on your investment.

Look for comprehensive reporting

As a client, you need to be interested in the results you get from enlisting the services of SEO Company in terms of statistics. A good SEO company should be able to show you how much it has done against what has been achieved in SEO. Ideally, a good agency should be able to provide daily, weekly, or monthly reports showing whether objectives have been met or not.

A company that offers the services highlighted above is certainly worth working with. Satisfying these criteria or working with reputable SEO Edinburgh experts is the only sure way of ensuring that the SEO campaign yields desired results.

Reasons to advertise your business on Instagram

10/02/201808/10/2019 Barbara York

Social media advertising is taking the marketing world by storm. There are many ways of advertising your business online through social media, but the use of Instagram seems to be taking the day. Instagram is a photograph based platform, and this means that it is preferred by brands that want to showcase their work using photography. For instance, people in the beauty and fashion industry can make use of Instagram to showcase their work and attract potential clients. You can promote your page to get many Instagram Likes and followers and this is beneficial to your business. When using Instagram, it is important to make sure that you professionally present your work to attract more clients.

Why use Instagram?

Easy to grow your brand

Instagram is one of the easiest platforms to use when you want to grow your brand. The use of images makes growing your brand very easy. People can see your images and relate to your brand. Using images and hashtags is a good way to convey emotions and interestingly pass the information. If you are looking for a way to pass information interestingly and show the kind of brand that you represent, then Instagram is the best platform to use.

Easy interaction

The main aim of social media advertising is to promote interaction between the business and the clients. When using social media advertising, the clients should be able to pose questions and get answers from you. Instagram is one of the easiest platforms when it comes to interaction. Clients can find you through their target interests. They can ask questions through the comment section and get answers to their questions.

For both goods and services

Many people assume that Instagram is a platform that is mainly used by people selling goods. The truth is that Instagram is not just a platform for selling goods. The truth is that you can use Instagram to sell ideas and also to sell your services. Web designers and other service providers can still use the platform to sell their ideas.

Friendly for marketers

One thing that you will like about Instagram is the fact that it is friendly to marketers. Once you sponsor your advertisement post or you sponsor your page, you can be sure that people will see your post. Instagram is designed in a way to make sure that your advertisement reaches all the desired.

Reasons why online businesses need SEO

31/10/201710/12/2019 Barbara York

Online businesses need to apply the use of SEO. Just like any other business, you need to invest in advertising to gain success. People need to see the products and services that you are offering and the only way to do that is by adopting SEO. For proper SEO implementation in your online business, you need to look for the services of seo company. SEO experts have the skill and experience required to take your business to the next level. Here are some of the reasons why you should consider hiring an online business.

Why you should adopt SEO for your online business

Everyone is doing it

This might look like a lame excuse, but you should consider adopting SEO because everyone is doing it. Your competitors are using SEO, and this means that there is no way you can compete with them if you ignore SEO. When setting your budget for the business, make sure that you dedicate some finances to SEO. You need the expertise of a SEO company so that you can keep up with the competition. The online space is very competitive, and there is no way you can survive without adopting SEO.

Affordable advertising

The use of SEO is one of the most cost-effective advertising that we have today. You don’t have to spend thousands of dollars advertising because SEO is quite affordable. The best thing about SEO is the fact that you can always advertise based on your budget. Apart from the advertisement being affordable, it has a global reach, and this makes it one of the most effective methods of advertising.

Increase brand awareness

The use of SEO is the best way to increase brand awareness. Branding your business is one of the steps of gaining success. People need to know more about your business, and the only way to do that is through SEO. Using branding, you will be able to show your clients what you represent as a brand and build a strong brand online. SEO experts have all it takes to help you in building a strong brand online.

Gain profitability

Every business needs to make profits for survival. Implementing SEO will help the business in gaining profitability. Advertising the business helps your website to be visible to many people, and this means that you get more sales from the people who see the products.

What to look for in an SEO expert

29/06/201723/11/2021 Barbara York

When looking to optimize the website of your company, it is important that you get the right experts to do the job. The experts will play a pivotal role in determining the success of your website, and thus that of your business as well. There are many SEO experts in the current market, all who market themselves as the best in the industry. Choosing the individual or firm that provides SEO services will require you to make various considerations in relation to the quality they possess. Some of the main qualities to consider are given below.

Top qualities of an SEO expert

Experienced

Anyone with some SEO knowledge can market himself as an expert and lure you into hiring him. One of the main differences between such individuals and the skilled experts who do a good job is the experience they have. There are various things in SEO, which one can learn only by experiencing what works and what doesn’t work. Different websites may require different tactics to attain success. An experienced expert can determine the tactics that should be used for any particular website. A newbie, on the other hand, may try the same tactics that he knows on every website.

Knowledgeable

A good SEO expert must have a good understanding of all the three levels of SEO. The first level is technical. It involves everything to do with the website structure, determining how easy it will be for search engines to index your content. The second level is the on-page optimization, which includes the elements like HTML tags and keywords that are aimed at increasing traffic to the site. Off-page optimization is the third level, which majorly involves linking. Make sure that the expert you hire is able to optimize your site from all three levels.

Marketing savvy

Getting more clients will obviously be among the main goals for embarking on search engine optimization for your company’s website. For that reason, you need an expert who has practical knowledge and ability to attract clients. For example, the SEO expert should have the ability to write quality content that can easily lead to a sale. Remember that past all the technical elements of SEO, it becomes a lot like the traditional marketing.

Goal oriented

A good SEO expert is one who can handle all kinds of SEO but is also able to specialize what your goal is. Achieving a good rank, for example, will not help you a lot, if you are not getting conversions. An expert who can instead focus on conversions and attain his goal will be a better choice.

How to create a good blog

20/06/201723/11/2021 Barbara York

Blogging has become very popular in the current times. Almost everyone with access to the internet gets involved in blogging at some point. However, very few blogs become successful and get a good number of readers. This is perhaps due to the many mistakes that they make. Below are some tips that can help you create a good blog.

Tips for creating a good blog

Have quality content

A popular phrase that you will always hear from successful bloggers is, ‘content is king.’ The statement is actually quite true. For a successful blog, you have to put very high-quality content on a regular basis. Make sure that the content is unique and original. Plagiarism should be avoided at all costs. Simply get a topic that you can write about very comfortably and major on it. Simply try to be yourself and express whatever you feel on the blog, in the best possible way.

Build an email list

You should start building your email list from the very first day that you start blogging. This should be the case even if you do not intend to sell anything through your blog. The list will work as a good channel to promote any new content that you publish, directly to your audience. It allows you to reach your audience effectively, even without good rankings on the search engines. Find creative ways of asking your readers to join your email list for you to get as many readers as possible. A call to action at the end of a post, for example, will work well if you use words that make the reader wish to click on it. If creating a movement or business is the goal of your blogging, then you should ensure that your email list gets top priority. Make sure that you deliver value to them.

Give gifts

In an attempt to attract more readers and make them loyal to our blog, you can try giving away gifts as incentives. The type of gifts can be anything that you can afford, including vouchers, coupons, and special content among many others. To make the most out of it, you can form some kind of competition where anyone is invited to participate.

Optimize for search engines

Search engines can deliver a good number of visitors to your blog, but only if you optimize well for it. You can get a professional to do it on your behalf if you do not know how to go about it.